At the 99 Cameras Museum, we believe analog photography and film cameras are not relics of the past but rather opportunities for fresh innovation and creativity in the 21st century.
For this reason, we promote creative analog projects such as the Analog Chronicles and have introduced a specific showcase dedicated to innovators, highlighting some companies and products we cooperate with and that bring something new to the world of cameras and film photography in 2025.
Beyond the showcase, this is our way of promoting some modern creators and innovators who are extending the long history of ingenuity of the cameras we are proud to display in the museum.
Meet the innovators
PENTAX 17
The new Pentax film camera
The recent release of the Pentax 17 marks the culmination of an ambitious project that engineers from Ricoh and Pentax have been working on for several years. The Pentax 17 is an analog camera designed to be modern in its approach yet traditional in its usage, opening new creative possibilities for a new generation of photographers.
The chief engineer and project lead of the Pentax 17, Takeo Suzuki, is a friend of the 99 Cameras Museum !
PHOENIX 200
The new Harman film
Launched in 2023, Phoenix is an entirely new color film and the first to be fully manufactured at the Harman (Ilford) factory in Mobberley. Phoenix marks Harman’s first venture into color film production after being a longstanding leader in the black-and-white film market.
All the photos from the project The Analog Chronicles were taken using Phoenix 200 film.
VALUMATIC.AI
The first AI camera hunting companion
Valumatic.ai is a tool built by camera collectors, for camera collectors.
Designed specifically for vintage camera enthusiasts, our AI quickly provides price estimates and key details so collectors can make informed decisions on the spot, whether at a flea market or browsing a vintage shop.
The AI pulls data from multiple sources, delivering up-to-date pricing and relevant information. Though still in Beta, Valumatic.ai is packed with insights to help collectors make fast, confident choices.
Valumatic.ai is an experimental project led by the 99 Cameras Museum
HONOR 200 PRO
The first AI to bring the elegance of Harcourt’s
The Honor 200 Pro establishes itself as the master of portrait photography. Why? Because Honor has partnered with Studio Harcourt to create a portrait-dedicated AI. For two years, imaging experts from Studio Harcourt and Honor collaborated to bring their vision of smartphone photography to life. Over 1,000 scenarios and millions of data points were analyzed to replicate the artistry of portraits and the Harcourt touch that made the French photography house famous.
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